For Mayuram’s Instant Rasam Powder, I designed a packaging identity that blends nostalgic South Indian warmth with a clean, modern aesthetic, targeted at international students and bachelors craving quick, homestyle comfort. The goal was to create an approachable, eye-catching design that stood out in global Indian grocery aisles while conveying ease, authenticity, and quality. Through a friendly grandmother mascot, traditional elements, and vibrant yet simple visuals, the packaging evokes trust and familiarity while appealing to a younger, convenience-driven audience living away from home.