Boba Heaven set out to disrupt the tired, lookalike bubble tea market with a bold, playful brand that celebrates creativity, individuality, and flavor without limits. Tasked with reimagining the brand from the ground up, I crafted a vibrant identity and witty, conversational tone that stood out from pastel-heavy competitors. The goal was to position Boba Heaven as a flavor playground for Gen Z and young Millennials, where every drink is a customizable experience made with premium ingredients and a dash of fun. With full creative freedom, the strategy focused on bold visuals, sharp humor, and an inclusive vibe that invites customers to get weird, get creative, and sip something unforgettable.